About us

One stop store for your groovy fashion cravings!

We #BoldnElegant are India’s most favourite brand among kid’s fashion category. We bring in modish trends and designs along with high quality assurance, maximum comfort and in lowest possible price.

We come with decades of experience under the umbrella of Purabh International (formerly known as Ramnath Sardarmal). Bold N Elegant took its first step in 2016 when Purva Sourabh Modi ventured into a family business to redefine the fashion, to stand up to the constantly changing requirements and to exceed customer’s expectation by styling them everyday at par.

Since memories are timeless, we focus to keep up your style quotient intact not just on special occasions but even on regular days. Paving the path for happier family the brand launched maternity wear clothing, imitation jewellery, kids clothing, hair accessories, kid’s footwear, winter accessories, handbag / wallets etc.

During the course of evolution, the label became synonymous for kids clothing. While it started out as women fashion brand, over time there has been a paradigm shift to kid’s fashion on the whole.

Behind the scenes at Purabh International works a family of young and energetic professionals who are an integral part of brand building and have been adding value to the organization.

One vision - Win Your Love ♡